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The Impact Entrepreneur

Mike Flynn takes you behind closed doors and invites you into his conversations with game changing entrepreneurs. These conversations go beyond success and failure, beyond product or service or platform, to uncover what is really behind the decisions these entrepreneurs make and what IMPACT they hope to have in the world.
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Sep 5, 2016

Today’s guest, Kelly Starrett, is a coach, physical therapist, speaker, co-creator of MobiltyWOD.com, and author of two NY Times Best Sellers: Becoming a Supple Leopard & Ready to Run. Kelly recently published his third book, Deskbound.

Kelly started the 27th CrossFit gym in the country, with a private student loan from grad school. “It was a total calculated risk. No one knew this; they didn’t know what this was.“ Kelly thought it would be a great place for his friends to train, and he hoped to pick up skills that would make him a better physiotherapist. The gym evolved into a lot more.

“Then we started solving a problem. We started to see the way people moved … Don’t set up a business, be useful.”

Kelly didn’t have one distinct mentor, but he did have many talented colleagues and inspirations around him. “There’s this constant loop of creativity that doesn’t turn off.”

“Process begets process. For us, the mentorship is that we all feed each other and draft off each other and push each other and nudge each other, and that really is sustainable.”

Kelly’s third book, Deskbound: Standing Up to a Sitting World, was released in April, and it is currently the #1 Best Seller in Exercise & Fitness Injury Prevention on Amazon. Deskbound is a blueprint for living pain free in a sedimentary society. It identifies the epigenetic implications of not moving (pelvic floor dysfunction, jaw clenching, shortened hips, insulin insensitivity) and seeks to structure a solution.

“At some point, there’s going to have to be an intervention that actually works, and we think that this is one of those interventions that’s so simple – i.e. get human beings to be what human beings are, what they’re supposed to do, which is move.”

The book opens with, “The human body is incredibly robust. This is a good thing, if you have a plan for getting organized.” Immediately, you can divide your life into opportunities where you can sit, and opportunities where you don’t have to sit. It becomes optional and non-optional sitting.

The book is trying to encourage readers to adapt the environment around them to force more movement. For example, during this interview, Kelly and I are sitting on the floor. Because of this, we’re already in better metabolic positions. We’re not metabolically active, but we’re taking our hips through the full range of motion and we’re at least obeying the range of motion that the tissues are designed for. “What we’ve done is immediately program a whole bunch more movement in, and all we did was say, ‘Let’s not sit in a chair.’”

If you do find yourself having to sit a lot, you have to have a plan to address the tissue restrictions. The second half of the book provides simple tools to open up tissues that are stiff, restore normal sliding surfaces and regain function.

Kids who stand in school will burn an additional 15-30% more calories daily than kids who don’t, and they even focus better. Kelly’s partner at Texas A&M, Mark Benden, has research showing that kids are gaining about 2 percentage points on their body index every year they sit at school, and what Kelly’s seen is that in two years they’ve actually been able to reverse that trend.

“We have to start playing the long game: just do the right thing, day after day, and pretty soon it really makes massive change.”

Kelly is incredibly passionate about health and healing, and he’s doing great work with his wife at MobilityWOD.com. I’m grateful to Kelly for sharing his passion with the Impact Entrepreneur Show.

 

 

SOME QUESTIONS I ASK:

  • What is the premise of Kelly’s new book, Deskbound?
  • What are some consequences of not being organized?
  • What are physical cues listeners can pay attention to as they’re listening to analyze what they’re doing right now to see if they’re helping or hindering themselves?
  • What can parents do to improve movement in their children’s lives?

IN THIS EPISODE, YOU WILL LEARN:

  • The danger in sedimentary living
  • How we can structure our lives and environments to involve more movement
  • How standing can combat the trend of childhood obesity
  • Why Kelly was drawn to CrossFit in its infancy

DON’T BE A PODCAST JUNKIE…

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