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The Impact Entrepreneur

Mike Flynn takes you behind closed doors and invites you into his conversations with game changing entrepreneurs. These conversations go beyond success and failure, beyond product or service or platform, to uncover what is really behind the decisions these entrepreneurs make and what IMPACT they hope to have in the world.
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Aug 15, 2016

I have a lot of firsts for you in this week’s episode. Jason and Jodi Womack are my first married guests, my first live interview with two guests and my first co-author guests. We also have a lot of fun talking, as usual, and the result is a huge episode packed full of ways to make an impact and get momentum.

The Womacks want entrepreneurs to Get Momentum, over and over again. Get Momentum is an executive coaching and development program that is designed for busy people who want to work smarter, think bigger, lead better and achieve more. Since launching their business in 2012, they have expanded to include the Get Momentum Leadership Academy and Get Momentum: How to Start When You’re Stuck.

The Womacks are both big proponents of mentorship. “The purpose of a mentor is to have someone act as the visionary,” Jason said. “You’re looking at you right then, a mentor can look at you and see you months from now.”

Jodi added that, “I love to think of mentors as someone I have a real relationship with … a real mentor cares about you the person, and the big vision of you that they can see.

Jason has a tactic he uses for clarifying, expanding or narrowing his vision. He looks at a subject as 100, 25 or 1. If you take 100 pennies, 4 quarters or 1 dollar, they all add up to the same amount. “There are some times you need to look at all 100 pieces of the problem, some times I just need to buck it into four quarters, and sometimes I just need to know what the problem is.” Mentors help you look at the problem from a different perspective.

Jodi’s impact moment came while she was Director of Public Events at a training firm. One day, all of the public events were canceled. “I realized I wasn’t the director of anything, as long as I was an employee,” Jodi said. Jason felt he was always running out of goals to reach for. So, they left the firm and started their own coaching and development business.

Eventually, customers were reaching out because they wanted more. They needed a continual refreshing of the content, so the Get Momentum Leadership Academy was born. “If you can get your clients to ask you for your next product before it is built, you are onto something,” Jason said.

Their book, Get Momentum: How to Start When You’re Stuck, is another project that was started after customers expressed interest in a book based on the course. The book is about how you reverse engineer that feeling you wish you had more: momentum. Jason described momentum as “the feeling that you recognize after you’ve had it.”

Being stuck sucks. “There’s no pretty way to dress that up. It is hard, it is lonely, it is depressing,” Jodi said. The other side of the coin is that, if you’re stuck, you’re trying to do something you’ve never done before.

When are you at your best? Every question Jason asks comes down to this central idea. If people consider when they are at their best, they give themselves what he describes as “the gift of their own attention.”

What do you want to be known for? The Womacks suggest you pick a role and pick a period of time. The answer is constantly changing. It’s a powerful perspective, because it makes the question actionable. The book does a wonderful job at providing actionable activities that reinforce the motivational message.

“Get Momentum” is broken into the Five Stages of Momentum:

  1. Motivation – What did I do that motivated me? “The idea of catching someone doing something right is so bizarre, unusual and unique. If you try that for a couple days, you might just revolutionize what’s going on in your office. Since school and the red pen, we’ve been taught to find what’s wrong,” said Jodi. “People are starved for wins.”
  2. Mentors – Jason has two kinds of mentors: Mentors he knows and mentors he doesn’t know. Learn from anybody you can. Jason picks one person from history every month to learn from.
  3. Milestones – The Womacks take everything they are working on and break it out into 90-day chunks. People get overwhelmed with big projects, but this lets you focus on something you can complete – and completing builds momentum.
  4. Monitor – You will know what to look for if you have clear milestones. “What is noticed is repeated. What is negatively noticed is repeated.”
  5. Modify – A dictionary definition of modify is “to make a small change.” The Womacks are big fans of small things done incrementally and repeated. There are three changes you can make to gain or re-gain momentum:
    1. Automate
    2. Delegate
    3. Eliminate

If you consider yourself a life long learner, head over to Get Momentum. I’m grateful that the Womacks took the time to sit down and talk. Their program, and their book, provide a lot of actionable strategies and motivational messages that will help entrepreneurs gain and re-gain momentum.

 

 

SOME QUESTIONS I ASK:

  • Can the Womacks share a story where a mentor has impacted their outlook?
  • What were the Womacks’ impact moments?
  • Why do we constantly find ourselves getting stuck?
  • What are the Five Stages of Momentum, and why are they important?

IN THIS EPISODE, YOU WILL LEARN:

  • Why a good mentor is a visionary, and how they can help you shift perspective
  • How to reverse engineer the feeling of momentum
  • The Five Stages of Momentum
  • The value of catching someone who is doing something right, as opposed to something wrong
  • The three modifications you can make to your life or business gain or re-gain momentum

DON’T STOP HERE…

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