“You may tell a tale that takes up residence in someone's soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows that they might do because of it, because of your words. That is your role, your gift.” ― Erin Morgenstern
Marc Gutman has always been captivated by stories, especially the movies he watched with his father. He learned about life through the likes of Ferris Bueller, and he eventually found himself in Hollywood. But, like many of us, Marc was bit by the entrepreneurial bug. He wanted the freedom to architect his own life and and a new story.
So Marc learned everything he could about marketing and PR and founded WILDSTORY, a storytelling and content strategy shop that helps spark conversations that change the way people feel about their clients and their clients’ brands (one of whom is former guest Ryan Evans, founder of Inboard Technologies).
So what makes a good story, especially online?
Take a moment to reflect on the stories that have really impacted you in the past, whether it was a movie or a book or an Instagram post. I bet the first thing you think of is how it made you feel, not how shots were composed or sentences were constructed. This is because the best stories elicit emotion.
When you understand this, it reveals that everyone has the opportunity to tell their story in a way that creates an impact – and with the ability to easily create and share all sorts of media online, doing so is easier than ever before.
“Think about what we have, in terms of storytelling tools today. The only thing we’re limited by is our storytelling abilities and our imagination.”
Now why should we focus on telling stories? If we have a great product and value to add, isn’t that enough?
The honest truth is, no, that’s often not enough to succeed as an entrepreneur. As Marc puts it, “Your backstory is your differentiator” – so take advantage of the tools available to you and set yourself apart!
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The Impact Entrepreneur Show is produced by Podcast Masters