Today’s guest, John Berardi, PhD, CSCS, is Co-Founder of Precision Nutrition. His purpose is making health and fitness something that's achievable and attainable for every type of person, from every walk of life.
Mentors helped John completely change his life and start his path in nutrition, so the company is his vehicle to pay that forward and help others find the relationships they need to make meaningful changes in their lives.
Give, Give, Give, Give, Ask
Precision Nutrition’s marketing has a specific cadence and ratio for how much they want to give before they ask for anything in return. It can be summed up simply as Give, Give, Give, Give, Ask.
It’s strategic, but it also reflects the idea of giving without expectation of return on a huge scale. This changes the business at its core, and it impacts how other people perceive the business.
Be a Mentor and a Mentee
The mentor-mentee relationship is extremely important for personal and career development. Mentors have something valuable to offer people who are trying to follow a similar path, and it’s only good to share that.
Mentors also get a lot of value in seeing their mentee implement the teachings and grow, so it becomes a mutually rewarding relationship.
However, even after you have a lot of value to offer, it’s still important to look at the people farther on the path than you and find your own mentors. This will help you continue to grow, and it will help you offer the most to your own mentees.
Precision Nutrition: Give Yourself an Opportunity to Continue
The precursor to Precision Nutrition was a dial-up era website, Science Link, attempting to link regular people with the helpful information discussed in scientific research.
They weren’t selling anything but, two years later, they had 40,000 people subscribed to their newsletter, and they were building a reputation in the industry.
Precision Nutrition officially launched in late 2006. They consolidated their teachings into the Precision Nutrition System, created an online support community, and created a series of books. Their greatest success – a huge sale – quickly became their greatest weakness.
Because the fitness industry is known for scams and there are frequent chargebacks, the sudden success got flagged as a scam and their merchant company held the money. Over the course of the sale, which went on for a few months, they sold nearly half a million dollars in product without receiving a single dollar.
This taught John an important lesson: the ability to keep doing what you love doing is fragile. Even a big success can topple it so, if you love what you’re doing, you have to give yourself the opportunity to continue.
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