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The Impact Entrepreneur

Mike Flynn takes you behind closed doors and invites you into his conversations with game changing entrepreneurs. These conversations go beyond success and failure, beyond product or service or platform, to uncover what is really behind the decisions these entrepreneurs make and what IMPACT they hope to have in the world.
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Jun 18, 2018

Armando Cruz is the bestselling author of The Legacy Code and the creator of The R.I.C.H. Man Experience. He helps growth-minded married men show up powerfully in their relationship with their wife, kids, health, and business to live out a legacy they can be proud of.

 

But just a few years ago, Armando felt dissatisfied, at the lowest point in his life. It was a prison of his own making, and it was made worse because, from the outside, everything looked great. He had a successful business, he was helping people, he was healthy, his family was growing, they went on vacations – so who was he not to be happy with that?

 

Armando just wanted something more, which is a feeling I think a lot of entrepreneurs, in particular, can relate to.

 

Armando says he was “tanking the business,” and there was fear – he couldn’t keep living that way. That’s when an influential coach and mentor reached out to Armando about a retreat that could help him.

 

Although they couldn’t afford this retreat, Armando’s wife offered one of the courageous acts of love he has ever experienced: she said he had to go, not for himself but for his family.

 

Armando found clarity on that retreat, and created the R.I.C.H. Man Experience.

 

R.I.C.H. is a redefinition of Rich, and living the R.I.C.H. Man life is about showing up Respected, Inspired, Connected, and Happy – “It’s an acronym for a value system that we use as a compass to help you make sure that you’re showing up as the best version of yourself, in every decision and every situation.”

 

The Legacy Code

 

In The Legacy Code, Armando breaks down the five steps anyone has to take to create a legacy that inspires:

 

  1. Awareness
  2. Vision
  3. Purpose
  4. Process
  5. Implementation

 

“Whenever you feel like you’re not moving fast enough, very often it’s directly related to a lack of clarity. So if you want to move quicker, get more clarity.”

 

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